So You Have Your Perfect Keywords – So Whats Next?
OK, so you have worked long hours to find the best keywords that you believe are going to get money rolling into your website.
Now, what will you do you do with all these amazing money making nuggets?
OK, now you need to keep in mind when deciding how you are going to proceed with the creation and search engine optimization for your website by using your keywords very creatively.
If you are are unable to write your website copy yourself, than it will be a good idea to invest in a qualified copywriter to do the job for you.
Not everyone has a way with words, some people find that writing is tedious and they will put things off for so long that projects never get completed leaving these wonderful keywords that you researched to waste away along with all of your effort in finding your keywords.
If you are able to lend a “voice” to your business, you are in a good position to do the writing for your website yourself. Think about it, Who knows your business better than you do, right?
While video and podcasts are all over websites now a days, content still remains king—this includes written content.
There are few ways around the importance of keywords, when writing content for your website, you will need to get the attention of search engines so your website will rank well on them.
When writing your content, it needs to be written well to convert into sales, it will be very important for you to learn how to appeal to your targeted audience on an emotional level, while promoting your products or services ethically and ensuring that you are working the target keywords into the content whenever possible.
What you need to do to make the most of your search engine optimization efforts, will be to make sure to include your keywords in the title, subheadings and wording within the content that is either in bold or italicized for emphasis, as anchor text for links, and in the first and last paragraph of the text.
New technology is allowing websites to recognize close matches to your keywords, but for now it is still important to use your keywords throughout your content in order to maximize your optimization efforts. Our Free Keyword Research Tool will Help you a lot with this.
You can use synonyms, plurals, and other similar phrases as additional keywords to supplement your search engine optimization efforts, but your primary goal and focus should be on the exact keyword phrases will work best for your website.
Make sure you also include the keywords in your meta tags. This is something that most website owners who are using software programs to build or create their websites will often overlook.
If you feel you are lacking the expertise to do all this yourself, be sure to find someone that you can hire to do this for you. Remember, you want your website to be well written to grab peoples attention.
This will be money well spent, just like how investing in someone to write your content would be, if you struggle with the written language or have no interest in writing at all.
Once you’ve created your website, written the content, and have everything ready to go, it is vital that you track the results in order to see where your investment of money, time, energy, and effort is paying off the most for you.
By using keyword research tools like Google Analytics, you can keep track of your visitors as well as how your keywords are performing for you.
Use the information you will learn from the Google Analytics service to change and to make adjustments to your keywords whenever appropriate and refine your keyword research efforts for your future projects.
Please leave your comments below if this keyword research article helped you.
Bill Portnova & Mike Murphy